# PathOpt

> Growth and automation partner for small businesses doing $1M-$10M in revenue. Three business owners who build, manage, and stay accountable for performance marketing (Google Ads, Meta Ads, SEO), workflow and AI automation, and operational systems — with complete transparency into every dollar spent.

PathOpt is not a traditional agency. We are the growth partner you hire when you're done switching vendors. We combine strategic guidance with hands-on execution and are compensated on results, not retainer.

## Services

- [Strategic Guidance](https://www.pathopt.com/services/strategic-guidance): Executive-level expertise without the six-figure salary. Senior advisory for business owners who need a thinking partner to avoid costly mistakes and accelerate growth by 6-12 months.
- [Operational Excellence](https://www.pathopt.com/services/operational-excellence): Process documentation, workflow optimization, and scaling infrastructure so the business runs without the owner being the bottleneck.
- [Performance Marketing](https://www.pathopt.com/services/performance-marketing): Google Ads, Meta Ads, SEO, and website management with real-time dashboards and daily optimization. Client owns every asset.
- [Automation Hub](https://www.pathopt.com/services/automation): Done-for-you AI and workflow automation. No DIY tools — we set it up, integrate it, and manage it.
  - [AI Voice Agent](https://www.pathopt.com/services/automation/ai-voice-agent): 24/7 AI call answering that books into ServiceTitan or Jobber, routes emergencies, and escalates edge cases. $199-500/mo.
  - [Workflow Automation](https://www.pathopt.com/services/automation/workflow-automation): Automated follow-ups, invoicing, scheduling, and data entry across 200+ integrations. Typically cuts admin work 35-50%.
  - [Knowledge Systems](https://www.pathopt.com/services/automation/knowledge-systems): AI-accelerated SOPs in 2-4 weeks plus an internal knowledge base with AI search so the team stops interrupting the owner for answers.

## Industries

- [Trades & Home Services](https://www.pathopt.com/industries/trades-home-services): Home-improvement and contractor businesses — remodeling, roofing, landscaping, and construction. Marketing, call answering, and follow-up automation built for how home-improvement pros book work.
- [Professional Services](https://www.pathopt.com/industries/professional-services): Law firms, accounting practices, and consulting firms doing $500K-$3M. Breaks the feast-or-famine cycle with predictable pipeline and client operations.
- [Promotional Products](https://www.pathopt.com/industries/promotional-products): Systems and marketing for promotional products distributors doing $500K-$5M.

## Tools and Diagnostics

- [Revenue Leak Score](https://www.pathopt.com/revenue-leak-score): Free 15-question, 3-minute self-diagnostic that quantifies where a business is losing revenue across marketing, sales, and operations.
- [Book a Deep Dive](https://www.pathopt.com/book-deep-dive): Free 20-minute strategy call. Uses the client's real numbers (not benchmarks) to pinpoint the biggest revenue leak and a clear first step.

## Content

- [Blog](https://www.pathopt.com/blog): Practical strategies for small business owners on automation, operations, marketing, and growth. Topics include workflow automation tools, AI for SMBs, Google Ads efficiency, marketing agency accountability, and pipeline building.

## Company

- [About](https://www.pathopt.com/about): Why three frustrated business owners started PathOpt after years of watching agencies over-promise and consultants fail to execute.
- [Contact](https://www.pathopt.com/contact): Get in touch to request a free assessment.

## Optional

- [Privacy Policy](https://www.pathopt.com/privacy-policy)
- [Terms & Conditions](https://www.pathopt.com/terms-conditions)