Free Assessment
Your business is leaking revenue.
See exactly how much.
12 questions. 3 minutes. A dollar amount you can't ignore.
Free. No pitch. Just your numbers.
The math most business owners never see
Most small businesses lose between $45,000 and $120,000 per year in revenue they already earned.
Not from bad marketing. From bad follow-through.
- 62% of calls to small businesses go unanswered. At $1,200 per missed call, that adds up fast.
- 80% of sales require 5+ follow-up touchpoints. Most businesses stop at 1 or 2.
- 25-30% of ad spend goes to activity nobody tracks back to an actual paying customer.
You don't have a marketing problem. You have a revenue leak.
What the Revenue Leak Score shows you
This isn't a generic marketing quiz. It uses your industry, your revenue, and your actual marketing spend to calculate a number specific to your business.
Your overall score (0-100)
How much revenue is slipping through the cracks compared to businesses your size.
Your estimated annual leak
A dollar range based on industry benchmarks and your answers. Not a guess. Math.
Your top leak areas
A breakdown across four categories:
Lead Capture & Response
Are you answering fast enough? Or are leads calling your competitor while you check voicemail?
Follow-Up & Conversion
Do quotes get followed up? Do cold leads get nurtured? Or do they disappear into a spreadsheet?
Marketing Visibility
Do you know your cost per acquired customer? Or just your cost per lead? (Those can differ by 27x.)
Systems & Automation
Does your business run without you? Or does everything slow down the moment you step away?
How it works
Answer 12 questions
About how your business handles leads, follow-up, marketing spend, and operations. Takes about 3 minutes.
Get your score
A number from 0 to 100 plus an estimated dollar amount of annual revenue leakage. Personalized to your industry and revenue level.
See where to focus
Your top leak areas ranked by impact, with specific insights on what each one is costing you.
No sales call required to see your results.
Where the numbers come from
Every estimate in this assessment is based on published industry data — not opinions.
Speed-to-lead research from Harvard Business Review and InsideSales.com. Follow-up statistics from Brevet Group. Call answer rates from industry benchmarks. Ad waste data from WordStream.
Your results page includes a full “how we calculated this” breakdown. We show our math because we think you deserve to see it.
Built by PathOpt — three business owners who spent over $200,000 on marketing agencies before building the growth partner they wished existed. We've sat on your side of the table. We know what it feels like to wonder if the money is working.
See your number
It takes 3 minutes. You'll get a score, a dollar estimate, and a clear picture of where your business is leaking revenue.
No pitch. Just math.
Free. 12 questions. Your numbers, not ours.