Marketing Built for Contractors & Home-Services Companies
Google Ads, SEO, and lead attribution for remodelers, roofers, landscapers, and construction businesses doing $1M–$10M. Managed almost daily — with a real-time dashboard so you see exactly what every lead and booked job actually costs.
You've Been Burned by a Marketing Agency Before
Here's what we hear from almost every contractor and home-services owner we talk to:
"I'm spending $3,000... $5,000... $10,000 a month. The agency sends reports full of metrics. But I have no idea which of it actually books jobs."
Sound familiar?
The agency playbook is broken:
The symptoms:
- •They got paid whether your phone rang or not
- •You got monthly reports you couldn't connect to booked jobs
- •They wouldn't show you exactly where your money went
- •Every contractor got the same cookie-cutter plan
- •When you asked hard questions, you got more jargon
- •They touched your campaigns once a month and called it 'management'
- •Your website hadn't been updated in years and it was bleeding leads
- •You had no idea if you showed up in Google or AI search results
After a year, you've spent $60,000 and you're not sure you got $60,000 of booked work. Here's the uncomfortable truth: most agencies are incentivized to keep you confused. If you understood exactly what they were doing, you'd realize half of it isn't booking jobs. We built PathOpt to be the opposite.
One Partner for Your Whole Growth Engine
PathOpt runs marketing for home-improvement and contractor businesses end to end — and you see exactly what's happening with every dollar, in real time, in plain English.
What You Get
Paid Media — Google Ads & Meta Ads
Search and social campaigns built around your service area and the jobs you actually want. Managed almost daily — bid adjustments, negative-keyword pruning, creative testing — not a once-a-month check-in.
Search Visibility — SEO & AI Search
Get found when contractors' customers search Google, and when they ask ChatGPT, Perplexity, and Google AI Overviews. Compounding traffic that lowers what you pay per lead over time.
Lead Attribution & Follow-Up
We build the tracking that ties every ad dollar to a call, a booked estimate, and a won job — then automate fast follow-up so leads get contacted before they call the next contractor.
Built Around Your Trade
Remodeling, roofing, landscaping, construction — the plan is built for how your trade actually books work and when your demand spikes. No cookie-cutter contractor template.
Real-Time Dashboard
Cost per lead, cost per booked job, and ROI updated daily. No waiting 30 days for a report you can't decode. Ask a question anytime and get a straight answer.
You Own Everything
Your ad accounts, your website, your data, your dashboard — yours from day one. We're users on your accounts, never the owner. If we ever part ways, you keep all of it.
The Results Speak for Themselves
Reduction in cost per lead—stop paying for expensive leads and get more for less
More qualified leads—not just more leads, better leads that actually convert
Complete visibility into spend—know exactly where every dollar goes, every day
This Is For You If...
This is for you if...
- You're a contractor or home-services business doing $1M–$10M in revenue
- You've worked with a marketing agency before and been burned
- You want to see exactly where your money goes—no black boxes
- You're ready for marketing optimized daily, not monthly
- You believe you should understand your own marketing, not just trust someone else
This is NOT for you if...
- You're looking for the cheapest option (we're not that)
- You want to "set it and forget it" with no involvement
- You're not willing to share access to your data—transparency goes both ways
Frequently Asked Questions
Contractor and home-improvement businesses doing roughly $1M–$10M — remodelers, roofers, landscapers, and construction companies, plus adjacent home and commercial-services businesses whose model fits. If your growth depends on booked estimates and won jobs, the way we tie marketing to revenue is built for you.
Three things. First, we touch your campaigns almost daily — most agencies do a monthly check-in and call it management. Second, you get a real-time dashboard and direct access to everything we do; most agencies hide behind jargon-filled reports. Third, we're business owners, not account managers — we understand cost-per-booked-job because we've signed the checks ourselves.
Both. We run Google Ads and Meta Ads for immediate lead flow, plus SEO and AI-search optimization (Google AI Overviews, ChatGPT, Perplexity) for long-term compounding traffic. Most clients start with paid to generate cash flow, then reinvest into SEO to lower customer-acquisition cost over time. You can do one or both.
Yes. You own everything — Google Ads account, Meta Business Manager, Google Analytics, your website, every campaign asset and the dashboard. We're users on your accounts, not owners. If we ever stop working together, you keep all the infrastructure, learnings, and historical data. No hostage situations. This is non-negotiable for us.
A real-time dashboard showing cost per lead, cost per booked job, and ROI updated daily — plus admin access to your own ad and analytics accounts. You see which keywords, audiences, and creatives drive booked work. Ask a question and get a direct answer in plain English, not a 20-page report that hides whether it's working.
We work with businesses spending $2,000+/month on ads. Below that there isn't enough data to optimize daily and you're better off running campaigns yourself with coaching. Above $2,000, we earn back our fee through better targeting, lower cost-per-booked-job, and less wasted spend — typically within 60–90 days.
Explore Our Marketing Services
Exclusive leads tied to booked roofs
Learn more →Qualified leads for big-ticket projects
Learn more →Marketing paced to your season
Learn more →Get found on Google and in AI search
Learn more →Paid leads tied to booked jobs
Learn more →See what every lead and job costs
Learn more →Stop Paying Agencies to Keep You in the Dark
Book a free deep dive. Using your real numbers — not benchmarks — we'll show you what's working, what isn't, and where you're leaving booked jobs on the table.
Book a Free Deep Dive