See Exactly Where Every Marketing Dollar Goes
Google Ads. Meta Ads. SEO. Website optimization. Managed and optimized almost daily—not once a month like most agencies. With real-time dashboards so you see exactly what's working and what isn't.
You're Paying for Marketing. But Do You Know What It's Actually Doing?
Here's what we hear from almost every business owner we talk to:
"I'm spending $3,000... $5,000... $10,000 a month on marketing. My agency sends me reports with a bunch of metrics. But I have no idea if it's actually working."
Sound familiar?
The agency playbook is broken:
The symptoms:
- •They promise results, then hide behind vanity metrics
- •You get monthly reports you don't understand
- •They won't show you exactly where your money goes
- •You're never quite sure if you're getting ripped off
- •When you ask hard questions, you get more jargon
- •They touch your campaigns once a month and call it 'management'
- •Your website hasn't been updated in years and it's bleeding leads
- •You have no idea if your business shows up in AI search results
After a year, you've spent $60,000 and you're not sure you got $60,000 of value. Here's the uncomfortable truth: Most agencies are incentivized to keep you confused. If you understood exactly what they were doing, you'd realize half of it isn't working. We think you deserve better.
Marketing with Complete Transparency. Results You Can See.
PathOpt takes a fundamentally different approach to marketing. We believe you should see exactly what's happening with your marketing spend—in real-time, in plain English.
What You Get
Google Ads Management
We manage your Google Ads campaigns almost daily, not monthly. Bid adjustments, keyword refinement, negative keyword pruning, ad copy testing—all optimized continuously. Most agencies check in once a month and call it done. We don't.
Meta Ads Management
Facebook and Instagram campaigns built around your actual service area and ideal customers. Daily monitoring, creative testing, audience refinement. We're in the account every day making sure your money is working.
Website Design & Conversion Optimization
We build and optimize websites that turn visitors into leads. Fast, mobile-first, designed to convert—not just look pretty. Available as part of your marketing engagement or as a standalone project.
SEO & AI Search Optimization (OGEO)
Traditional SEO plus optimization for AI search engines—ChatGPT, Perplexity, Google AI Overviews. The way people search is changing fast. We make sure your business gets found no matter how they search.
Real-Time Performance Dashboards
See your cost per lead, conversion rates, and ROI updated daily. No more waiting 30 days for a report full of metrics you don't understand. Ask questions anytime. Get straight answers.
Lead Follow-Up Automation
Fast follow-up closes more deals. We set up systems so leads get contacted immediately—before they call your competitor. This is where marketing meets automation.
The Results Speak for Themselves
Reduction in cost per lead—stop paying for expensive leads and get more for less
More qualified leads—not just more leads, better leads that actually convert
Complete visibility into spend—know exactly where every dollar goes, every day
This Is For You If...
This is for you if...
- You're spending money on marketing but not sure what you're getting
- You've worked with agencies before and been disappointed
- You want to see exactly where your money goes—no black boxes
- You're ready for marketing that's optimized daily, not monthly
- You believe you should understand your own marketing, not just trust someone else
This is NOT for you if...
- You're looking for the cheapest option (we're not that)
- You want to "set it and forget it" with no involvement
- You're not willing to share access to your data—transparency goes both ways
Stop Paying Agencies to Keep You in the Dark
Get a free audit of your current marketing. We'll show you exactly what's working, what's not, and where you're leaving money on the table.
Get Your Free Marketing Audit