Marketing for High-Value Home Improvement Projects
PathOpt manages marketing for US home-improvement businesses doing $1M–$10M in annual revenue.
We focus on remodelers and kitchen-and-bath firms, followed by premium landscape design-build, hardscaping, pool and outdoor-kitchen businesses. We also support roofing contractors.
We bring search, paid campaigns, website work and lead follow-up together around the projects you want to win. Your team delivers the construction and installation work. Tell us about your business and we’ll follow up.
Home Improvement Marketing Built Around Project Fit
A useful inquiry matches your services and geography, has a project you can deliver, and can move into your estimate process. We use those criteria to guide targeting, landing-page questions and follow-up.
How Search, Ads and Follow-Up Work Together
Each channel has a role. We choose and coordinate the work around your starting point, target projects and agreed scope.
Help Homeowners Find You
Reach people researching the work you deliver.
- SEO develops local visibility, useful service content and a technically sound website.
- Google Ads targets relevant searches within your service area.
- Meta campaign work, where agreed, uses project creative and audiences to support discovery and follow-up.
Make the Next Step Clear
Connect the campaign to a useful website experience.
- Pages explain your services, area and estimate process.
- Website builds or rebuilds sit within an ongoing marketing or SEO engagement when the plan calls for them.
- Lead capture and scoped follow-up help your team respond to inquiries.
Learn From Sales Outcomes
Use more than click and inquiry counts to set priorities.
- Agree what makes an inquiry qualified for your business.
- Review booked estimates and signed work using the outcomes your team records.
- Adjust the plan as evidence, capacity and market conditions change.
Explore our contractor SEO services for local and organic search, or Google Ads management for paid search. Our integrated marketing program explains how we coordinate delivery, responsibilities and reporting.
Find the Plan for Your Trade
Know What Your Marketing Is Producing
An inquiry is not a booked estimate, and an estimate is not a signed project. We agree those definitions with your team and review each stage separately. You keep ownership of your accounts and website, with access to the underlying marketing data.
Our lead generation and attribution work connects available source data to the outcomes your team records. Consent choices, repeat visits, phone calls and missing sales updates can leave gaps. We explain those limits when reviewing channel performance and costs.
Is This Right for Your Business?
You're a good fit if:
- You operate a US residential project business doing $1M–$10M in annual company revenue
- You want more of a defined type of remodeling, premium outdoor or roofing project
- Your team can respond to inquiries and handle estimates
- You can share account access, approved project assets and sales outcomes
- You want to review the evidence and agree priorities together
You're NOT a fit if:
- You need a standalone website build without an ongoing marketing or SEO engagement
- You need guaranteed lead volume, rankings or a fixed payback deadline
- You cannot support lead follow-up or share estimate and sale outcomes
Frequently Asked Questions
Our focus is US residential home-improvement businesses doing $1M–$10M in annual company revenue. Remodeling and kitchen-and-bath firms lead, followed by premium landscape design-build, hardscaping, pools and outdoor kitchens. We also support roofing contractors. This revenue range describes your business, not a homeowner project budget.
We agree the service scope around your market, starting point and priorities. The management fee and any advertising media spend are separate items to review before work starts. There is no single package or promised payback that fits every business.
Yes. When needed, we design and build websites within an ongoing SEO or digital marketing engagement. Website scope is agreed alongside the search, campaign and lead-capture work; a rebuild is not automatically included in every engagement.
You retain ownership of your accounts and website. We review available channel data and distinguish inquiries, qualified inquiries, booked estimates and signed work. Connecting those stages depends on tracking, consent and the outcomes your team records; some sources will remain unknown.
Tell us about your business, the projects you want and where marketing feels stuck. We’ll follow up to discuss fit and the next step. You do not need to complete a Revenue Leak Score before speaking with us.
Discuss Your Marketing Priorities
Tell us about your business, the projects you want and where marketing feels stuck. We’ll follow up to discuss fit and the next step.
Send Us a MessageSend a message to start the conversation.