A Remodeling Marketing Agency Built for Big-Ticket Projects
Marketing for remodelers and design-build firms doing $1M–$10M. Qualified leads for kitchen, bath, whole-home, and additions — nurtured through a long sales cycle and tied to signed projects, not tire-kickers.
Plenty of Leads. Not Enough That Are Ready to Spend $80,000.
Remodeling isn't an impulse buy. A kitchen or whole-home project is a months-long, high-trust decision — and most marketing treats it like a plumbing repair.
So you drown in tire-kickers and price-shoppers while the qualified projects go to the firm that nurtured them better.
The usual story:
The symptoms:
- •Tons of "leads," few ready for a real project budget
- •Agencies optimizing for lead volume, not project quality
- •No nurture for a 2–6 month remodeling decision
- •Your portfolio and reviews aren't working for you online
- •No idea which marketing dollar produced a signed project
Big-ticket remodeling needs qualified demand and patient nurture, not a lead firehose. We build for signed projects — and show you the cost behind each one.
Remodeling Marketing
The whole channel mix, run as one engine: paid search for the projects you want now, organic and AI search for the ones that find you later, portfolio and review work that makes a homeowner trust a six-figure quote, and follow-up that survives a decision taking months rather than days.
Most firms have two or three of those and no thread between them — ads from one vendor, a website nobody has touched in three years, reviews left to chance. We run them together and report against signed contracts, so you can see which part is actually producing work and which part is decoration.
Qualified Remodeling Demand, Nurtured to Signed Projects
We market remodeling and design-build firms for the project quality and sales cycle the work actually has — kitchen, bath, whole-home, additions, custom builds.
What You Get
High-Intent Google Ads
Search campaigns tuned to real project intent ("kitchen remodel," "home addition contractor") with budget protected from tire-kicker and DIY searches.
Visual SEO & Portfolio
Remodeling is sold with before/afters. We build project-page SEO and AI-search visibility around your portfolio so high-trust buyers find proof, not filler.
Long-Cycle Nurture
Automated, helpful follow-up across the 2–6 month remodeling decision so you stay top-of-mind from first inquiry to signed contract.
Reviews & Trust Signals
Big projects hinge on trust. We run a review motion and surface your credentials so you win the comparison against the firm down the street.
Attribution to Signed Projects
Tracking that ties each lead to a consultation, a proposal, and a signed project — so you see cost per signed job, not cost per click.
You Own Everything
Your ad accounts, website, portfolio content, and lead data are yours from day one. We're users, not owners. Leave anytime and keep it all.
Remodeler SEO
Remodeling is sold on proof, so SEO for remodelers is mostly a portfolio problem wearing a technical hat. Your best sales asset is the work you have already finished, and on most firms' sites it is locked inside a gallery slider or a PDF that Google cannot read.
We give every completed project its own indexable page: a real URL, a descriptive title, the scope and materials written out, the neighborhood named, before-and-after images with alt text, and the budget range where you are willing to state it. Ten of those beat one "Our Work" page with forty thumbnails, because each one can rank for the search a homeowner actually types — the room, the style, the town.
From there it is the ordinary discipline: pages that load fast on a phone, an internal link from each service page to the projects that prove it, and a site structure Google can crawl in a single pass.
Remodeling SEO
Underneath the project pages sits a page for each thing you sell and each market you sell it in. Kitchens, baths, whole-home, additions, design-build — separate pages, each written for how that buyer searches, rather than one "Services" page listing all of them. Same for towns: a page only where you have real projects to show, never a template with the city name swapped in.
Kitchen & Bath
The highest-volume searches in the trade, and the most price-shopped. These pages carry honest budget ranges, timelines, and the decisions a homeowner has to make — cabinets, layout changes, permits — because the firms that answer those questions get the call, and the ones that answer them well get quoted back inside AI answers.
Whole-Home & Additions
Lower volume, far higher ticket, and a much longer decision. These pages are written for someone who will read all of it: structural scope, living-through-it logistics, phasing, and the process from first walkthrough to signed contract. Depth is the ranking factor here because depth is what the buyer is looking for.
Reviews & Review Schema
We run a review motion at project close and mark the results up with structured data, so ratings can surface in search results and feed the local pack. Combined with organization and project markup on the pages themselves, it is what lets a search engine — or an AI answer — say who you are and how your work was received without guessing.
The Results Speak for Themselves
Reduction in cost per lead—fewer tire-kickers, more real project inquiries
More qualified leads—buyers ready for a real remodeling budget
Visibility into spend—cost per signed project updated daily, not monthly
This Is For You If...
This is for you if...
- You're a remodeler or design-build firm doing $1M–$10M
- Your projects are high-ticket with a long decision cycle
- You're tired of tire-kickers and price-shoppers
- You want leads nurtured to signed projects, not just volume
- You want to know your cost per signed project
This is NOT for you if...
- You only do small, same-day repair work
- You want maximum lead volume regardless of quality
- You won't share access to your ad and analytics accounts
Frequently Asked Questions
Kitchen and bath remodels, whole-home renovations, additions, and design-build — plus adjacent work like flooring and custom home building. The strategy is built around your project mix, average ticket, and sales cycle, not a generic contractor template.
Two ways. First, we tune paid search to high-intent project queries and exclude DIY/price-shopper terms. Second, we qualify and nurture: helpful follow-up across the multi-month decision so the leads that reach your calendar are real buyers, not browsers.
Inquiries come quickly from paid search (weeks), but remodeling is a 2–6 month decision, so signed projects trail. SEO and portfolio visibility compound over 90–180 days. We track the full path — inquiry → consultation → proposal → signed — so you see progress before the contract lands.
Yes — visual, portfolio-driven SEO plus AI-search visibility so high-trust buyers find your before/afters and reviews. Remodeling is sold on proof; we build the organic presence that shows it. See our SEO service for the full approach.
Always. Your ad accounts, website, portfolio, reviews, and lead history are yours from day one. We're users on your accounts, never owners. If we ever part ways, you keep everything.
Stop Drowning in Leads That Won't Sign
Book a free deep dive. We'll show you how to attract buyers ready for real projects — and what your cost per signed remodel could be.
Book a Free Deep Dive