Lead Generation & Attribution for Contractors
Stop guessing which marketing dollar booked the job. We build the tracking that follows every lead from ad to call to booked estimate to won job — and automate follow-up so leads don't leak.
Can You Name Which Marketing Dollar Booked Your Last Job?
Almost no contractor can — because no agency ever built the system to tell them.
Leads come in from ads, the website, calls, referrals — and they all blur together. Some get followed up on, some don't. Reports count "leads" that were really just website visits.
So you're flying blind on the one number that matters:
The symptoms:
- •You don't know your real cost per booked job
- •Form fills and calls aren't tracked back to a source
- •"Leads" in the report are really just clicks or visits
- •Leads sit for hours before anyone calls them back
- •Good leads slip through the cracks during busy weeks
Until you can see what a lead actually costs in your shop, every marketing decision is a guess. We build that system first — then everything else gets cheaper to run.
See What Every Lead — and Every Job — Actually Costs
We install the attribution and follow-up layer that turns scattered leads into a measured pipeline you can trust.
What You Get
Full-Funnel Attribution
Call tracking, form tracking, and offline-conversion import so every lead ties back to the exact ad, keyword, or channel that produced it — all the way to the won job.
One Real-Time Dashboard
Cost per lead, cost per booked estimate, and cost per won job on one screen, updated daily. The number agencies never show you, front and center.
Instant Lead Follow-Up
Automated text and email the moment a lead comes in, plus reminders until they're contacted — because the first contractor to respond usually wins the job.
CRM & Pipeline Wiring
Leads flow straight into your CRM (or one we set up), tagged by source and stage, so nothing slips through during your busy season.
Built for the Whole Mix
Paid, organic, Local Services Ads, and referrals all measured the same way — so you can shift budget toward whatever books the most profitable jobs.
You Own the Data
The tracking, the dashboard, the CRM, and the lead history are yours from day one. The measurement asset stays with you if we ever part ways.
What Attribution Changes
See cost per booked job by source—not a blurry "leads" number
Speed-to-lead with automated follow-up—first responder usually wins
You own the tracking, dashboard, and lead history
This Is For You If...
This is for you if...
- You're a contractor or home-services business doing $1M–$10M
- You can't confidently name your cost per booked job
- Your leads come from several sources and blur together
- You lose leads because follow-up is slow or manual
- You want to spend on what books jobs, not what looks good in a report
This is NOT for you if...
- You only ever want one channel and no measurement
- You're not willing to route calls/forms through tracking
- You want a "set it and forget it" black box
Frequently Asked Questions
Attribution is the tracking that ties each lead and booked job back to the exact ad, keyword, or channel that produced it. For contractors — where one job is worth thousands — it's the difference between knowing your real cost per booked job and guessing. Once you can see it, you stop funding what doesn't work and double down on what does.
We use call tracking (dynamic numbers that record the source of each call) and form tracking, then import booked-estimate and won-job outcomes back into the ad platforms as offline conversions. That closes the loop from first click to signed job.
Speed-to-lead is how fast you contact a new lead. The first contractor to respond usually wins the job, and response rates fall off a cliff after the first few minutes. We automate instant text/email and reminders so leads get worked immediately, even during your busiest weeks.
Either. We wire attribution and follow-up into your existing CRM, or stand one up for you. Leads flow in tagged by source and pipeline stage so nothing slips through the cracks.
Yes. The tracking setup, the dashboard, the CRM, and the entire lead history are yours from day one. Attribution is an asset that compounds in value — and it stays with you if we ever stop working together.
Stop Guessing What a Lead Costs You
Book a free deep dive. Using your real numbers, we'll map where your leads come from today, what's leaking, and how to see cost per booked job — to the dollar.
Book a Free Deep Dive