Google Ads & PPC for Contractors
Search and Local Services Ads that book jobs — not clicks. Managed almost daily, not once a month, with a real-time dashboard showing cost per lead and cost per booked job. You own the ad account.
Your Google Ads Are Probably Burning Money Right Now
Most contractor ad accounts we audit are bleeding budget on the wrong searches.
The agency set it up months ago, checks in monthly, and reports "clicks" and "impressions" — numbers that never tie to a booked job.
The usual damage:
The symptoms:
- •Budget wasted on broad keywords that don't book work
- •No negative-keyword pruning, so you pay for junk searches
- •Campaigns touched once a month and called "management"
- •Reports show clicks, never cost per booked job
- •Calls come in after hours and nobody follows up
In a trade where one job is worth thousands, a poorly managed account quietly torches your margin. We manage it almost daily and judge it on one thing: booked jobs.
Paid Media Managed Like Your Money Is On the Line
Because it is. We run Google Ads (and Local Services Ads where they fit) tuned to your service area and the jobs you actually want.
What You Get
Search & Local Services Ads
High-intent search campaigns plus Google Local Services Ads (the "Google Guaranteed" units) where they fit your trade — so you show up at the top when someone needs the work now.
Almost-Daily Optimization
Bid adjustments, negative-keyword pruning, ad-copy testing, and budget pacing handled continuously — not a once-a-month check-in. Especially during your demand spikes.
Built Around Your Service Area
Geo and ZIP targeting matched to where your crews actually go, so you don't pay for clicks from outside your drive radius.
Tied to Booked Jobs
We track every dollar from click to call to booked estimate to won job — and report cost per booked job, not cost per click.
Fast Lead Follow-Up
Paid clicks are wasted if leads sit. We wire up instant follow-up so callers and form fills get contacted before they reach the next contractor.
You Own the Account
Your Google Ads account, conversion data, and creative are yours from day one. We're users, not owners. Leave anytime and keep all of it.
The Results Speak for Themselves
Reduction in cost per lead—stop paying for expensive, low-intent clicks
More qualified leads—better leads that actually turn into booked jobs
Visibility into spend—cost per booked job updated daily, not monthly
This Is For You If...
This is for you if...
- You're a contractor or home-services business doing $1M–$10M
- You're spending $2,000+/month on ads (or ready to)
- You want leads this month, not just long-term SEO
- You're done with monthly check-ins dressed up as "management"
- You want to know your cost per booked job, not per click
This is NOT for you if...
- You want the cheapest possible management fee (we're not that)
- Your ad budget is under $2,000/month (start with coaching instead)
- You won't share access to your ad and analytics accounts
Frequently Asked Questions
We work with contractors spending $2,000+/month on ads. Below that there isn't enough data to optimize daily and you're better off running it yourself with coaching. Above $2,000, we earn back our fee through better targeting, lower cost-per-booked-job, and less wasted spend — typically within 60–90 days.
Meaningful data in 2–3 weeks, optimization traction by 30 days, and stable cost-per-booked-job improvements by day 60. Google Local Services Ads can produce calls faster. Anyone promising instant floods of qualified leads is buying cheap clicks that don't convert.
Yes, where they fit your trade and license. LSAs put you at the very top with a "Google Guaranteed" badge and you pay per lead, not per click — often the highest-ROI paid unit for home-services contractors. We manage them alongside standard search.
We touch the account almost daily instead of monthly, we report cost per booked job instead of clicks, and you get a real-time dashboard plus admin access to your own account. We're business owners who've signed the checks — not account managers reading from a script.
Yes. The account, conversion history, and creative are yours from day one — we're users on it, not owners. If we ever stop working together, you keep the account and everything we built. Non-negotiable for us.
Stop Paying for Clicks That Never Book a Job
Book a free deep dive. We'll audit your current Google Ads, show you where the budget is leaking, and what it would look like managed almost daily and tied to booked work.
Book a Free Deep Dive