Marketing Services Built Around Booked Work
Explore marketing services for $1M–$10M home-improvement businesses, from an integrated engagement to SEO, Google Ads and lead attribution. Start with your trade or the capability you need; strategy, operations and automation can support the work.
Choose Your Marketing Service
Choose a coordinated engagement or explore the channel and lead-handling work your business needs.
Integrated Marketing Program
Coordinate the work from first click to booked work.
Channel planning, campaign management, website work, follow-up and reporting in one engagement, with priorities agreed around your market and capacity.
Explore Integrated Marketing Program →SEO & Search Visibility
Build a useful presence in local and organic search.
Technical SEO, Google Business Profile, service content and website improvements built around the projects and service areas you want to reach.
Explore SEO & Search Visibility →Google Ads & PPC
Reach people searching for your services.
Paid-search campaign management, search-term review and landing-page work, with media spend kept separate from management fees.
Explore Google Ads & PPC →Lead Generation & Attribution
Connect lead capture, follow-up and reporting.
Improve inquiry capture and routing, define lead stages and connect available campaign data with the outcomes your team records.
Explore Lead Generation & Attribution →Find Your Trade
Explore marketing around your project types and how customers choose a contractor.
Remodeling Marketing
Remodeling, kitchen and bath, and design-build.
Search, paid campaigns and follow-up around the projects your remodeling business wants to win.
Explore Remodeling Marketing →Premium Landscaping Marketing
Landscape design-build, hardscaping and outdoor projects.
Explore marketing for planned outdoor improvements, with service-area targeting and seasonal demand in view.
Explore Premium Landscaping Marketing →Roofing Marketing
Marketing for roofing businesses.
Explore roofing-specific search, campaign and lead-handling work.
Explore Roofing Marketing →Home Improvement Marketing
Find out whether PathOpt fits your business.
Our broader focus is US businesses doing $1M–$10M in annual company revenue and delivering high-value residential projects, including pools and outdoor kitchens.
Explore Home Improvement Marketing →Supporting Services
Strategy, operations and automation can support the marketing work and the demand it creates.
Strategic Guidance
Turn business priorities into a practical plan.
Growth roadmaps and decision support across marketing, operations and team capacity.
Explore Strategic Guidance →Operational Excellence
Make the work repeatable.
Process mapping, documented workflows, tool selection and team accountability.
Explore Operational Excellence →AI & Automation
Support lead handling and internal workflows.
Explore AI voice agents, workflow automation and knowledge systems, with scope based on the work your team needs to handle.
Explore AI & Automation →Discuss Your Marketing Priorities
Tell us about your business, the projects you want and where marketing feels stuck. We’ll follow up to discuss fit and the next step.
Send Us a MessageTell us about your business and we’ll follow up.